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hibi 10 minute aroma started with a match factory and an incense factory with a mission: to make a new product from two crafts. The result is a collection of incense sticks that burn for 10 minutes and give off a wonderful scent. It may look like an ordinary wooden match, but it is definitely not.

the story

Japanese incense is very brittle and before hibi was introduced in 2015, it has been a period of 3.5 years to develop the product. This resulted in a recipe of incense and washi pulp, so that the match was hard enough to brush past the box and contains exactly the amount of incense to have a perfect intense for for 10 minutes. Made in Japan.


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