hibi 10 minute aroma started with a match factory and an incense factory with a mission: to make a new product from two crafts. The result is a collection of incense sticks that burn for 10 minutes and give off a wonderful scent. It may look like an ordinary wooden match, but it is definitely not.
Japanese incense is very brittle and before hibi was introduced in 2015, it has been a period of 3.5 years to develop the product. This resulted in a recipe of incense and washi pulp, so that the match was hard enough to brush past the box and contains exactly the amount of incense to have a perfect intense for for 10 minutes. Made in Japan.